In 2026, about ** percent of surveyed shoppers in the United States had already started back-to-class shopping for their children by early July of that year, which is a decrease of about **** percentage points compared to the previous year.
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National Retail Federation. (July 14, 2026). Share of consumers in the United States that had already started their back-to-school/college shopping by early July from 2019 to 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/318773/back-to-school-shopping-us-amount-of-shopping-completed/
National Retail Federation. "Share of consumers in the United States that had already started their back-to-school/college shopping by early July from 2019 to 2026." Chart. July 14, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/318773/back-to-school-shopping-us-amount-of-shopping-completed/
National Retail Federation. (2026). Share of consumers in the United States that had already started their back-to-school/college shopping by early July from 2019 to 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/318773/back-to-school-shopping-us-amount-of-shopping-completed/
National Retail Federation. "Share of Consumers in The United States That Had Already Started Their Back-to-school/College Shopping by Early July from 2019 to 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jul 2026, /statistics/318773/back-to-school-shopping-us-amount-of-shopping-completed/
National Retail Federation, Share of consumers in the United States that had already started their back-to-school/college shopping by early July from 2019 to 2026 ÌÇÐÄÆƽâ°æ, /statistics/318773/back-to-school-shopping-us-amount-of-shopping-completed/ (last visited August 01, 2026)
Share of consumers in the United States that had already started their back-to-school/college shopping by early July from 2019 to 2026 [Graph], National Retail Federation, July 14, 2026. [Online]. Available: /statistics/318773/back-to-school-shopping-us-amount-of-shopping-completed/
