ÌÇÐÄÆƽâ°æ

Searching and then buying online was the most common habit among online shoppers in Spain in 2025, with about ** of respondents shopping this way. Over ** percent felt most identified with looking in the store and purchasing online.

E-commerce in Spain

Every year, e-commerce in Spain generates billions of dollars, jumping from ** billion U.S. dollars in 2017 to an estimated ** billion U.S. dollars in 2026. Both the fashion and food sectors bring in the highest yearly revenues. In 2026, both segments are estimated to generate a combined e-commerce revenue of around ** billion U.S. dollars. Other popular online shopping categories are personal care, electronics, and toys.

Why do Spanish consumers prefer online shopping?

Online shopping is becoming more and more popular, around ** million Spanish consumers online shopped in 2019, and this number is expected to reach nearly **** million in 2026. The main reasons why consumers are more inclined to purchase products online rather than in-store are comfort (** percent), better prices (** percent), and home delivery (**Ìý±è±ð°ù³¦±ð²Ô³Ù).Ìý