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Brand shopping preferences among consumers in the United States in 2021

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Source

Release date

2021

Region

United States

Survey time period

February 18 to March 4, 2021

Number of respondents

1,004 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Results show figures for those who responded with "Strongly" or "Somewhat agree".

Citation formats

Brand shopping behavior among consumers in the United States 2021

Published by
F. Watty,
Oct 26, 2021

In 2021, around ** percent of consumers in the United States agreed that they were more likely to buy from a brand or store that they trust, indicating that familiarity plays an important role in terms of winning over potential customers. Nearly ** percent of Americans also agreed that they preferred brands that provide a consistent customer experience.

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