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Preference for shopping channels of personal care products in India in 2021

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Source

Release date

March 2021

Region

India

Survey time period

2021

Number of respondents

984 respondents

Method of interview

Online survey

Citation formats

Preferred channel for purchase of personal care products in India 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, May 5, 2021
In India ** percent of the respondents said that their preferred purchase channel for buying personal care products are online aggregators. Another important purchase channel with a share of more than ** percent are online cosmetic platforms. Physical stores were preferred by less than ****.
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Brands in IndiaLuxury goods market in IndiaAdvertising industry in IndiaDigital advertising in IndiaDigital marketing in India
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