* The source adds the following information: "100+ messages tested in October 2021: A maximum of 6 messages or visual cues were shown to each respondent. A total of 6,800 people 13+ years of age in Canada and the United States evaluated the messages/cues."
Citation formats
Messages and cues that decrease trust in brands in Canada 2021
As of October 2021, about a third of consumers in Canada were less trusting of brands and products that were made in China. Typically, consumers were also not impressed by products endorsed by celebrities. Canadians were often more trusting of products that were made in Canada or had been recommended by people they know personally.
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Sponsorpulse. (October 18, 2021). Leading messages and visual cues that make consumers to trust a brand less in Canada in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1281416/messages-and-cues-that-decrease-trust-in-brands-canada/
Sponsorpulse. "Leading messages and visual cues that make consumers to trust a brand less in Canada in 2021." Chart. October 18, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1281416/messages-and-cues-that-decrease-trust-in-brands-canada/
Sponsorpulse. (2021). Leading messages and visual cues that make consumers to trust a brand less in Canada in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1281416/messages-and-cues-that-decrease-trust-in-brands-canada/
Sponsorpulse. "Leading Messages and Visual Cues That Make Consumers to Trust a Brand Less in Canada in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Oct 2021, /statistics/1281416/messages-and-cues-that-decrease-trust-in-brands-canada/
Sponsorpulse, Leading messages and visual cues that make consumers to trust a brand less in Canada in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1281416/messages-and-cues-that-decrease-trust-in-brands-canada/ (last visited July 20, 2026)
Leading messages and visual cues that make consumers to trust a brand less in Canada in 2021 [Graph], Sponsorpulse, October 18, 2021. [Online]. Available: /statistics/1281416/messages-and-cues-that-decrease-trust-in-brands-canada/
