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Leading messages and visual cues that make consumers to trust a brand less in the United States in 2021

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Source

Release date

October 2021

Region

United States

Survey time period

October 2021

Number of respondents

6,800*

Age group

13 years and older

Supplementary notes

* The source adds the following information: "100+ messages tested in October 2021: A maximum of 6 messages or visual cues were shown to each respondent. A total of 6,800 people 13+ years of age in Canada and the United States evaluated the messages/cues."

Citation formats

Messages and cues that decrease trust in brands in the United States 2021

Published by
F. Watty,
Dec 15, 2021
In 2021, roughly ** percent of consumers in the United States were less inclined to trust a brand which had been endorsed by a celebrity or had a consumer rating of *** out of five. Many U.S. consumers also trusted brands less if they claimed to be the world's best or have the best possible price anywhere.
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