Another Swiss brand that stands out globally is Rolex, the world-renowned manufacturer of luxury watches and watch components. Established in 1905, the Geneva-based watch manufacturer was one of the most valuable luxury brands worldwide in 2024. That year, approximately **** out of 10 people knew the Rolex brand in the United States. Moreover, ** percent of interviewees owned a Rolex watch in the U.S. in 2024.Â
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Brand Finance. (June 20, 2024). Leading Swiss brands worldwide in 2024, by brand value (in billion CHF) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/291868/most-valuable-swiss-brands/
Brand Finance. "Leading Swiss brands worldwide in 2024, by brand value (in billion CHF)." Chart. June 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/291868/most-valuable-swiss-brands/
Brand Finance. (2024). Leading Swiss brands worldwide in 2024, by brand value (in billion CHF). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/291868/most-valuable-swiss-brands/
Brand Finance. "Leading Swiss Brands Worldwide in 2024, by Brand Value (in Billion Chf)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jun 2024, /statistics/291868/most-valuable-swiss-brands/
Brand Finance, Leading Swiss brands worldwide in 2024, by brand value (in billion CHF) ÌÇÐÄÆƽâ°æ, /statistics/291868/most-valuable-swiss-brands/ (last visited July 15, 2026)
Leading Swiss brands worldwide in 2024, by brand value (in billion CHF) [Graph], Brand Finance, June 20, 2024. [Online]. Available: /statistics/291868/most-valuable-swiss-brands/
