When it came to Austrian brands, there was only one clear winner in terms of value in 2024. The Austrian energy drinks brand Red Bull had a brand value over five times higher than the second most valuable brand, Novomatic. Red Bull’s brand value amounted to nearly ** billion euros.
The biggest player in the industry: Red Bull
Red Bull GmbH was founded in 1987 and is headquartered in Fuschl am See in Austria, close to Salzburg. Operating in more than *** countries worldwide, the company saw global revenue reach billion euros. The energy drink manufacturer's most renowned brand, Red Bull, saw over ** billion cans sold worldwide in 2023.
One of the major players in the field: Swarovski
Wattens-based Swarovski is most well-known for the production of lead glass (crystal) and is one of the most-known jewelry brands in the United States and worldwide. The company currently conducts business in three areas, including crystals, optical instruments (telescopes, binoculars, etc.) and the manufacturing of grinding, sawing, drilling and dressing tools.Â
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European Brand Institute. (June 26, 2024). Leading Austrian brands worldwide in 2024, by brand value (in billion euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/443127/most-valuable-corporations-in-austria/
European Brand Institute. "Leading Austrian brands worldwide in 2024, by brand value (in billion euros)." Chart. June 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/443127/most-valuable-corporations-in-austria/
European Brand Institute. (2024). Leading Austrian brands worldwide in 2024, by brand value (in billion euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/443127/most-valuable-corporations-in-austria/
European Brand Institute. "Leading Austrian Brands Worldwide in 2024, by Brand Value (in Billion Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2024, /statistics/443127/most-valuable-corporations-in-austria/
European Brand Institute, Leading Austrian brands worldwide in 2024, by brand value (in billion euros) ÌÇÐÄÆƽâ°æ, /statistics/443127/most-valuable-corporations-in-austria/ (last visited July 23, 2026)
Leading Austrian brands worldwide in 2024, by brand value (in billion euros) [Graph], European Brand Institute, June 26, 2024. [Online]. Available: /statistics/443127/most-valuable-corporations-in-austria/
