| Characteristic | Index score |
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| - | - |
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Source
Source
Release date
February 2017
More information
Region
Worldwide
Survey time period
2017
Supplementary notes
* The Brand ratings are based on Brand Finance's Brand Strength Index (BSI). This measure is determined by analyzing marketing investment, brand equity (the goodwill accumulated with customers, staff and other stakeholders) and finally the impact of those on business performance. Following this analysis, each brand is assigned a BSI score out of 100.
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