In 2025, the self-assembly furniture retailer IKEA was the most valuable Swedish brand. The brand's value stood at *** billion Swedish kronor that year. Volvo came second, with a value of *** billion kronor. These two Swedish brands were also among the most valuable in the whole Nordic area, including Danish, Finnish, and Norwegian brands.
Why is IKEA the most valuable Swedish brand?
According to the source, the reason for the strength of IKEA’s value is that Sweden in general has a high reputation regarding self-assembly home furniture. Consumers recognize good quality, as well as convenience and low prices. The retailer owns ***stores worldwide and is still expanding. Furthermore, the company committed to supporting its stores with a higher online presence, as well as to becoming a circular retailer.Â
Which sectors are most valuable?
Strongly represented among the leading Swedish brands were also financial institutions. Nordea was the most valuable banking brand in 2025, at roughly ** billion kronor. Banks accounted for the second-highest share of brand values among all industries in Sweden, preceded only by retailer brands.
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Brand Finance. (May 18, 2025). Leading Swedish brands worldwide in 2025, by brand value (in billion SEK) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/429515/most-valuable-swedish-brands/
Brand Finance. "Leading Swedish brands worldwide in 2025, by brand value (in billion SEK)." Chart. May 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/429515/most-valuable-swedish-brands/
Brand Finance. (2025). Leading Swedish brands worldwide in 2025, by brand value (in billion SEK). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/429515/most-valuable-swedish-brands/
Brand Finance. "Leading Swedish Brands Worldwide in 2025, by Brand Value (in Billion Sek)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 May 2025, /statistics/429515/most-valuable-swedish-brands/
Brand Finance, Leading Swedish brands worldwide in 2025, by brand value (in billion SEK) ÌÇÐÄÆƽâ°æ, /statistics/429515/most-valuable-swedish-brands/ (last visited July 20, 2026)
Leading Swedish brands worldwide in 2025, by brand value (in billion SEK) [Graph], Brand Finance, May 18, 2025. [Online]. Available: /statistics/429515/most-valuable-swedish-brands/
