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Most used short video platforms among brands ad companies in the United States according to advertising buyers as of December 2022

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Sources

Release date

April 2023

Region

United States

Survey time period

December 2022

Number of respondents

50 respondents

Special properties

largest clients of ad buyers

Citation formats

Leading short video platforms used by U.S. ad buyers 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 25, 2023

According to a survey of marketing professionals and ad buyers in the United States, ** percent of the respondents' biggest clients were placing video ads on TikTok as of December 2022. Instagram Reels was the second most popular short-video platform for ad placement, with the in-app video feature of the popular social media attracting around ** percent of the respondents' major clients. Only ** percent of respondents reported that their clients were not placing online ads on short video platforms as of the examined period.

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