The engagement rate was calculated as "sum of interactions/visits x 100"
Supplementary notes
The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes" The study analyzed a total of 85,261 accounts and over 3.4 million videos.
Citation formats
TikTok: engagement per video 2023, by account type
From March 2023 to August 2023, personal TikTok accounts tended to generate more interactions compared to number of visits than business accounts. The engagement rate for personal TikTok accounts was of approximately seven percent. In comparison, business accounts had an engagement rate of approximately five percent in the examined period.
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Metricool. (September 26, 2023). TikTok content engagement rate from March 2023 to August 2023, by account type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1372507/tiktok-engagement-by-type-account/
Metricool. "TikTok content engagement rate from March 2023 to August 2023, by account type." Chart. September 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1372507/tiktok-engagement-by-type-account/
Metricool. (2023). TikTok content engagement rate from March 2023 to August 2023, by account type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1372507/tiktok-engagement-by-type-account/
Metricool. "Tiktok Content Engagement Rate from March 2023 to August 2023, by Account Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Sep 2023, /statistics/1372507/tiktok-engagement-by-type-account/
Metricool, TikTok content engagement rate from March 2023 to August 2023, by account type ÌÇÐÄÆƽâ°æ, /statistics/1372507/tiktok-engagement-by-type-account/ (last visited July 22, 2026)
TikTok content engagement rate from March 2023 to August 2023, by account type [Graph], Metricool, September 26, 2023. [Online]. Available: /statistics/1372507/tiktok-engagement-by-type-account/
