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TikTok annual engagement rate in 2022 and 2023, by number of followers

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Source

In cooperation with
Release date

December 2023

Region

Worldwide

Survey time period

2022 and 2023

Special properties

based on number of followers

Supplementary notes

The source analyzed "14,206 accounts in 2022 and 66,564 accounts in 2023"

Tiny accounts: between 0 and 500 followers.
Small accounts: between 500 and 2,000 followers.
Medium accounts: between 2,000 and 10,000 followers.
Big accounts: between 10,000 and 50,000 followers.
Huge accounts: between 50,000 followers and 55 million follower.

Citation formats

TikTok: annual engagement rate 2022-2023, by audience size

Published by Thuy D., Jan 16, 2024
In 2023, the engagement rate among TikTok accounts with between * followers and follower was approximately ** percent. This represents an increase from 2022, when the engagement rate among creators with a massive audience was of approximately ** percent. In comparison, smaller creators with less than *** followers have seen a decrease in engagement rates in 2023, going from **** percent in 2022 to **** percent in the last examined year.
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