Key insights
- Value of digital media market
- b INR

Detailed statistics
Value of the digital media market in India 2016-2028
- Viewers of IPL on Disney+Hotstar
- million

Detailed statistics
Television reach of IPL on Hotstar 2014-2017
- Netflix India content library
- 6,773 titles

Detailed statistics
Biggest Netflix libraries in the world 2025
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·¡»å¾±³Ù´Ç°ù’s Picks
Current statistics on this topic
Recommended statistics
Digital content overview
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Value of the digital media market in India 2016-2028

Value of the digital media market in India 2016-2028
Value of the digital media market across India from 2016 to 2028, in billion Indian rupees)
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Subscription revenue from digital media in India 2018-2026, by type

Subscription revenue from digital media in India 2018-2026, by type
Digital subscription revenue across India from 2018 to 2024, with estimates until 2026, by type (in billion Indian rupees)
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Media consumption per week India Q2 2025, by type

Media consumption per week India Q2 2025, by type
Time spent per week on various media in India as of the 2nd quarter of 2025, by type (in hours and minutes)
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Weekly video consumption India Q2 2025

Weekly video consumption India Q2 2025
Genre share of online video consumption per week in India as of the second quarter of 2025
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SVoD subscribers in India 2020-2026, by type

SVoD subscribers in India 2020-2026, by type
Subscription video on demand (SVoD) subscribers in India in 2020 and 2023, with a projection for 2026, by type (in million)
Video streaming
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Online video platform subscription revenue in India 2020-2028

Online video platform subscription revenue in India 2020-2028
Online video platform subscription revenue across India from 2020 to 2028 (in billion Indian rupees)
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Number of paid video subscriptions in India 2018-2028

Number of paid video subscriptions in India 2018-2028
Number of online video subscriptions and subscriber households across India from 2018 to 2028, (in millions)
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Revenue of films in India 2025, by source

Revenue of films in India 2025, by source
Revenue of the film industry in India in 2025, by source (in billion Indian rupees)
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Most popular video streaming services India 2024

Most popular video streaming services India 2024
Share of consumers who subscribed to selected video streaming services in India as of June 2024
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Disney+ Hotstar revenue FY 2018-2023

Disney+ Hotstar revenue FY 2018-2023
Revenue of Disney+ Hotstar from financial year 2018 to 2023 (in billion Indian rupees)
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Netflix India revenue FY 2018-2024

Netflix India revenue FY 2018-2024
Revenue of Netflix India from financial year 2018 to 2024 (in billion Indian rupees)
YouTube
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Number of YouTube users in India 2017-2030

Number of YouTube users in India 2017-2030
Number of YouTube users in India from 2017 to 2030 (in millions)
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Share of YouTube in mobile social media market India 2020-2026

Share of YouTube in mobile social media market India 2020-2026
Share of YouTube in mobile social media market across India from January 2020 to March 2026
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Top ten entertainment YouTube channels in India 2025, by subscribers

Top ten entertainment YouTube channels in India 2025, by subscribers
Most popular entertainment YouTube channels in India as of March 2025, by number of subscribers (in millions)
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Leading YouTube channels in India 2026, by video views

Leading YouTube channels in India 2026, by video views
Most popular YouTube channels across India as of July 2026, by video views (in billions)
Short videos
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Popularity of short video platforms India 2019-2025

Popularity of short video platforms India 2019-2025
Number of active users of short video platforms across India from 2019 to 2021, with an estimate for 2025 (in millions)
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Short video consumption India 2019-2022, by language

Short video consumption India 2019-2022, by language
Share of short-form videos consumed in India from 2019 to 2022, by language
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Average daily short video consumption India 2023

Average daily short video consumption India 2023
Daily number of short videos watched on average in India in 2023
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Preference of short form video genres India Q3 2022

Preference of short form video genres India Q3 2022
Most preferred genre among short form video app users in India as of the 3rd quarter of 2022
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Number of short videos found to be fake India 2023

Number of short videos found to be fake India 2023
Experience of finding short videos to be fake in India in 2023
Video advertising
5
Video advertising
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Revenue of the video advertising market APAC 2025, by country

Revenue of the video advertising market APAC 2025, by country
Largest video ad markets in the Asia-Pacific region in 2025, by revenue (in million U.S. dollars)
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Digital advertising spending India 2025, by format

Digital advertising spending India 2025, by format
Digital advertising spending in India in 2025, by format (in billion Indian rupees)
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Preferred types of content created by influencers India 2024

Preferred types of content created by influencers India 2024
Leading types of content created by influencers in India in 2024
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Popular political ad format on Google India 2018-2024

Popular political ad format on Google India 2018-2024
Leading political ad format on Google in India from 2018 to 2024
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Preferences for ads on streaming platforms India 2024

Preferences for ads on streaming platforms India 2024
Consumer preference for ads on streaming platforms in India in 2024
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