Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold. Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.
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Digital commerce channels B2B companies are investing in in Nordic countries 2022
Within Nordic countries, ** percent of business-to-business (B2B) organizations invest in employing sales representatives for commercial purposes, a higher proportion than for any other channel. Investment in social media was also popular, invested in by ** percent of these businesses. Out of the selected digital commerce channels, point-of-sale functionality received the least investment amongst Nordic B2B businesses.
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Salesforce Research. (July 27, 2022). Share of business-to-business (B2B) organizations investing in digital commerce channels in Nordic countries in 2022, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1344728/digital-commerce-channels-b2b-companies-invested-in-nordic-countries/
Salesforce Research. "Share of business-to-business (B2B) organizations investing in digital commerce channels in Nordic countries in 2022, by channel." Chart. July 27, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1344728/digital-commerce-channels-b2b-companies-invested-in-nordic-countries/
Salesforce Research. (2022). Share of business-to-business (B2B) organizations investing in digital commerce channels in Nordic countries in 2022, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1344728/digital-commerce-channels-b2b-companies-invested-in-nordic-countries/
Salesforce Research. "Share of Business-to-business (B2b) Organizations Investing in Digital Commerce Channels in Nordic Countries in 2022, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jul 2022, /statistics/1344728/digital-commerce-channels-b2b-companies-invested-in-nordic-countries/
Salesforce Research, Share of business-to-business (B2B) organizations investing in digital commerce channels in Nordic countries in 2022, by channel ÌÇÐÄÆƽâ°æ, /statistics/1344728/digital-commerce-channels-b2b-companies-invested-in-nordic-countries/ (last visited August 01, 2026)
Share of business-to-business (B2B) organizations investing in digital commerce channels in Nordic countries in 2022, by channel [Graph], Salesforce Research, July 27, 2022. [Online]. Available: /statistics/1344728/digital-commerce-channels-b2b-companies-invested-in-nordic-countries/
