B2B buyers included purchase managers, procurement managers,
purchasing clerks, agents, purchaser and c-level executives with a purchasing budget of more than 24,000 U.S. dollars in companies with an annual revenue higher than 595,000 U.S. dollars.
Survey panel composed as follows:
UK (207), U.S. (201), Germany (204), South Africa (200), China (206), Brazil (201), Australia (202), UAE (200), Japan (202), Netherlands (217) and India (220).
Amazon Business is the most popular business-to-business (B2B) generalist marketplace, a worldwide survey from 2022 revealed. ** percent of B2B buyers stated to have used it, while eBay followed with usage rate of nearly ** percent. ** percent of respondents used Chinese marketplace Alibaba.
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Wunderman Thompson Commerce. (February 20, 2023). Most popular business-to-business (B2B) marketplaces among worldwide B2B buyers in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1370557/most-popular-b2b-marketplaces/
Wunderman Thompson Commerce. "Most popular business-to-business (B2B) marketplaces among worldwide B2B buyers in 2022." Chart. February 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1370557/most-popular-b2b-marketplaces/
Wunderman Thompson Commerce. (2023). Most popular business-to-business (B2B) marketplaces among worldwide B2B buyers in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1370557/most-popular-b2b-marketplaces/
Wunderman Thompson Commerce. "Most Popular Business-to-business (B2b) Marketplaces among Worldwide B2b Buyers in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Feb 2023, /statistics/1370557/most-popular-b2b-marketplaces/
Wunderman Thompson Commerce, Most popular business-to-business (B2B) marketplaces among worldwide B2B buyers in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1370557/most-popular-b2b-marketplaces/ (last visited July 24, 2026)
Most popular business-to-business (B2B) marketplaces among worldwide B2B buyers in 2022 [Graph], Wunderman Thompson Commerce, February 20, 2023. [Online]. Available: /statistics/1370557/most-popular-b2b-marketplaces/
