| Characteristic | 16 to 24 years old | 25 to 34 years old | 35 to 44 years old | 45 to 54 years old | 55 years and older |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
In cooperation with
Rakuten Insight
Release date
March 2025
Region
China
Survey time period
February 12 to 28, 2025
Number of respondents
3,655 respondents
Age group
16 years and older
Special properties
those who purchased something via social media before
Supplementary notes
Original question: "What item(s) did you purchase on social media? Choose all that applies."
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