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Share of consumers aware of grocery mobile apps in Italy in 2023, by brand

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Source

Release date

February 2023

Region

Italy

Survey time period

January 2023

Number of respondents

2,023 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

The original question was phrased as follows: 'Quali tra le seguenti APP per fare la spesa online conosci, anche solo per sentito dire? Indica tutte le risposte pertinenti'.
In English:'Which of the following apps for online shopping are you familiar with, or have you heard of? Indicate all relevant answers'.

Citation formats

Share of consumers aware of grocery app brands in Italy 2023

Published by
F. Watty,
Mar 15, 2023
A 2023 survey carried out in Italy measured mobile brand awareness in the online grocery market. Glovo was the most popular brand, with nearly ** percent of respondents recognizing the grocery delivery company. Supermarkets ranked second, as ** percent of consumers were aware of grocery chains' mobile applications. Amazon Fresh sounded familiar to ** percent of surveyed Italian shoppers.
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Mobile commerce in ItalyMobile commerce in the United StatesMobile commerce in the United KingdomE-commerce in ItalyMobile commerce in the Nordics
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