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Share of consumers purchasing groceries online in Italy in 2023, by type of platform

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Source

Release date

February 2023

Region

Italy

Survey time period

January 2023

Number of respondents

1,176 respondents*

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Respondents could select only one answer.

*Shoppers buying groceries both online and offline.

Citation formats

Share of consumers purchasing groceries online in Italy 2023, by type of platform

Published by
F. Watty,
Mar 15, 2023
In Italy, supermarket chains are the biggest competitors of food delivery services, a 2023 survey showed. About ** percent of Italian consumers purchasing groceries both online and offline opted for the e-commerce site of the mobile app of grocery stores. In turn, grocery delivery services like Getir or Glovo represented an alternative option for about of surveyed shoppers.
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