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According to a survey on the preferences for online grocery shopping apps in India in April 2022, the majority of respondents, ** percent, chose JioMart for ordering groceries online. In comparison, about five percent of respondents preferred the Zepto app for purchasing groceries online.

Online grocery market

Despite the lifting of COVID-19 restrictions, more consumers are ordering groceries online last minute due to enhanced delivery services and contactless delivery. As a result, the market value of online grocery shopping in India amounted to *** billion Indian rupees in 2022. Quick commerce has altered the e-commerce market by cutting the delivery time from 12-24 hours to 10-20 minutes.

Consumer behavior

A significant market for independent grocery retailers is online shoppers, particularly in the metro cities in India. Purchasing products online has become the new normal for consumers, which indicates the e-commerce sector’s next great opportunity. About ** percent of Indian consumers who purchased groceries or indulgence food online were influenced by social media. Moreover, consumers preferred to purchase groceries online with delivery services instead of click-and-collect services.