Over half of Italian consumers want to see and touch grocery products before purchasing them. It is the main barrier to online grocery shopping, according to a 2023 survey. Nearly ** percent of shoppers stated they simply prefer the shopping experience at the supermarket over e-commerce websites, while ** percent of respondents acknowledged in-store grocery shopping as an established habit.
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YouGov Italy. (February 16, 2023). Main reasons consumers do not purchase groceries online in Italy in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1372172/online-grocery-shopping-barriers/
YouGov Italy. "Main reasons consumers do not purchase groceries online in Italy in 2023." Chart. February 16, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1372172/online-grocery-shopping-barriers/
YouGov Italy. (2023). Main reasons consumers do not purchase groceries online in Italy in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1372172/online-grocery-shopping-barriers/
YouGov Italy. "Main Reasons Consumers Do Not Purchase Groceries Online in Italy in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Feb 2023, /statistics/1372172/online-grocery-shopping-barriers/
YouGov Italy, Main reasons consumers do not purchase groceries online in Italy in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1372172/online-grocery-shopping-barriers/ (last visited July 21, 2026)
Main reasons consumers do not purchase groceries online in Italy in 2023 [Graph], YouGov Italy, February 16, 2023. [Online]. Available: /statistics/1372172/online-grocery-shopping-barriers/
