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Categories of products purchased online and offline in Italy in 2018

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Source

Release date

October 2019

Region

Italy

Survey time period

2018

Supplementary notes

The source does not specify the methodology.

Citation formats

Products' categories purchased online and offline in Italy 2018

Published by
F. Watty,
Feb 11, 2020
In 2018, the most popular category of products purchased online in Italy was consumer electronics. Indeed, ** percent of consumers mostly bought electronic items online. On the contrary, about ** percent of Italians preferred to buy food in physical stores, while only ** percent of individuals declared to purchase groceries mainly online.
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