The food-at-home market includes the grocery market (fast-moving consumer goods [FMCG], fresh) and the meal delivery market (for example, Deliveroo, Just Eat, and Uber Eats).
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Forecast online grocery out of food-at-home market in Italy 2030
Projections for 2030 show the market shares for online grocery in the food-at-home market in Italy. Scheduled delivery is expected to be the main fulfillment scheme, with percent of the market, in the scenario of a very aggressive market growth. In turn, instant delivery services are expected to reach percent.
In the scenario of a moderate development of the market, scheduled delivery is predicted to make up *** percent of the online grocery market, while instant delivery lies at *** percent.
Lastly, considering a more conservative scenario with the slowest market development, scheduled delivery is estimated at **** percent of the online grocery market, while instant deliveries are forecast to be at just *** percent of the market.
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McKinsey & Company. (March 30, 2022). Forecast share of online grocery out of food delivery market in Italy in 2030, by scenario and type of delivery [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1345141/forecast-online-grocery-share-italy/
McKinsey & Company. "Forecast share of online grocery out of food delivery market in Italy in 2030, by scenario and type of delivery." Chart. March 30, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1345141/forecast-online-grocery-share-italy/
McKinsey & Company. (2022). Forecast share of online grocery out of food delivery market in Italy in 2030, by scenario and type of delivery. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1345141/forecast-online-grocery-share-italy/
McKinsey & Company. "Forecast Share of Online Grocery out of Food Delivery Market in Italy in 2030, by Scenario and Type of Delivery." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Mar 2022, /statistics/1345141/forecast-online-grocery-share-italy/
McKinsey & Company, Forecast share of online grocery out of food delivery market in Italy in 2030, by scenario and type of delivery ÌÇÐÄÆƽâ°æ, /statistics/1345141/forecast-online-grocery-share-italy/ (last visited July 20, 2026)
Forecast share of online grocery out of food delivery market in Italy in 2030, by scenario and type of delivery [Graph], McKinsey & Company, March 30, 2022. [Online]. Available: /statistics/1345141/forecast-online-grocery-share-italy/
