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As of May 2026, Brazil was home to * million Facebook users. In Latin America, it was followed by Mexico and Argentina with approximately * million and **** million Facebook users, respectively. In the Caribbean, the Dominican Republic was the country with the largest number of people on the social media platform.

Facebook’s forecasted future

Brazil is expected to continue building up its Facebook audience in the coming years. It is estimated that by 2025, the South American nation will reach nearly million users on the social network. By that same year, more than million Mexicans are forecast to be on Facebook, according to another source. Despite such awaited growth, Facebook’s market share decreased in most of the six largest Latin American countries between 2019 and 2020 – the exception was Chile, where an increase of *** percent was recorded. Concurrently, Instagram, also owned by Facebook, Inc., experienced an increase in its market share across the region.

Pandemic Facebook posting

In March 2020, when COVID-19 was officially characterized by the World Health Organization as a pandemic, Facebook users in Brazil made nearly ** percent more posts than they had during the same month a year prior. Furthermore, the contents of posts addressing the virus, made during the month of March throughout Latin America, were more visual than textual. Namely, ** percent of posts using the words ‘coronavirus’ or ‘COVID-19’ consisted of videos, and almost **** of them contained photos, whereas only *** percent included users’ statuses. At that same time, Latin American governments flocked to the social network to communicate with the region's inhabitants, increasing their Facebook posting behavior by almost ** percent in one year.