As of the second quarter of 2025, WhatsApp was by far the most used and favorite social media platform in Colombia. More than **** percent of the country's internet users used the instant messaging app, while networks like Facebook and Instagram followed were used by around **** percent and **** percent of online audiences, respectively. TikTok was accessed by around **** percent of users.
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DataReportal, & Hootsuite, & We Are Social. (November 8, 2025). Most popular social media platforms in Colombia as of 2nd quarter 2025, by usage reach [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1323527/social-networks-penetration-colombia/
DataReportal, und Hootsuite, und We Are Social. "Most popular social media platforms in Colombia as of 2nd quarter 2025, by usage reach." Chart. November 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1323527/social-networks-penetration-colombia/
DataReportal, Hootsuite, We Are Social. (2025). Most popular social media platforms in Colombia as of 2nd quarter 2025, by usage reach. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1323527/social-networks-penetration-colombia/
DataReportal, and Hootsuite, and We Are Social. "Most Popular Social Media Platforms in Colombia as of 2nd Quarter 2025, by Usage Reach." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2025, /statistics/1323527/social-networks-penetration-colombia/
DataReportal & Hootsuite & We Are Social, Most popular social media platforms in Colombia as of 2nd quarter 2025, by usage reach ÌÇÐÄÆƽâ°æ, /statistics/1323527/social-networks-penetration-colombia/ (last visited July 26, 2026)
Most popular social media platforms in Colombia as of 2nd quarter 2025, by usage reach [Graph], DataReportal, & Hootsuite, & We Are Social, November 8, 2025. [Online]. Available: /statistics/1323527/social-networks-penetration-colombia/
