This question was phrased by the source as follows: "To what extent do you agree or disagree with the following statement? I am generally willing to spend extra for a brand with an image that appeals to me" [% agree]
The survey was carried out with adults aged 18-75 in Argentina.
The approximate number of respondents was 1,000 per market per year.
Citation formats
Change in consumer placing value to brand image in selected markets 2013-2022
During a global 2022 survey, ** percent of respondents in India agreed that they were generally willing to spend extra for a brand with an image that appealed to them. This share increased from ** percent in 2013. In Australia, ** percent of consumers placed value on brand image in 2022, against ** percent in 2013.
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Ipsos. (February 20, 2023). Change in consumer willingness to spend extra for a brand with an appealing image in selected countries from 2013 to 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1369768/share-consumers-spend-extra-brand-image-in-selected-countries/
Ipsos. "Change in consumer willingness to spend extra for a brand with an appealing image in selected countries from 2013 to 2022." Chart. February 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1369768/share-consumers-spend-extra-brand-image-in-selected-countries/
Ipsos. (2023). Change in consumer willingness to spend extra for a brand with an appealing image in selected countries from 2013 to 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1369768/share-consumers-spend-extra-brand-image-in-selected-countries/
Ipsos. "Change in Consumer Willingness to Spend Extra for a Brand with An Appealing Image in Selected Countries from 2013 to 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Feb 2023, /statistics/1369768/share-consumers-spend-extra-brand-image-in-selected-countries/
Ipsos, Change in consumer willingness to spend extra for a brand with an appealing image in selected countries from 2013 to 2022 ÌÇÐÄÆƽâ°æ, /statistics/1369768/share-consumers-spend-extra-brand-image-in-selected-countries/ (last visited July 21, 2026)
Change in consumer willingness to spend extra for a brand with an appealing image in selected countries from 2013 to 2022 [Graph], Ipsos, February 20, 2023. [Online]. Available: /statistics/1369768/share-consumers-spend-extra-brand-image-in-selected-countries/
