According to a survey among Southeast Asian consumers in 2022, ** percent of the respondents bought fashion products in the past 12 months. Beauty and personal care was another product category which over half of the respondents purchased in the past 12 months as of July 2022.
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Lazada Group, & Various sources (Synagie, GroupM). (August 30, 2022). Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1366813/sea-top-product-categories-bought-online/
Lazada Group, und Various sources (Synagie, GroupM). "Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022." Chart. August 30, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1366813/sea-top-product-categories-bought-online/
Lazada Group, Various sources (Synagie, GroupM). (2022). Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1366813/sea-top-product-categories-bought-online/
Lazada Group, and Various sources (Synagie, GroupM). "Leading Product Categories Consumers Bought Online in The past 12 Months in Southeast Asia in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Aug 2022, /statistics/1366813/sea-top-product-categories-bought-online/
Lazada Group & Various sources (Synagie, GroupM), Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1366813/sea-top-product-categories-bought-online/ (last visited July 24, 2026)
Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022 [Graph], Lazada Group, & Various sources (Synagie, GroupM), August 30, 2022. [Online]. Available: /statistics/1366813/sea-top-product-categories-bought-online/
