Advertising expenditure in the Middle East and North Africa (MENA) is expected to exceed ** billion U.S. dollars by 2024, up from around *** billion in 2021.
 Digital advertising market
** had the largest digital advertising market in the MENA region in 2020, followed by the . **** had the smallest digital advertising market size among other countries. led the Middle East and North Africa region (MENA) in digital advertising spending growth in 2021, followed by Morocco and Tunisia. Qatar, Jordan, and Algeria, on the other hand, saw the slowest growth in digital advertising spending. Meanwhile, Lebanon, Oman, and Kuwait decreased digital advertising spending. 
Consumer perspectives on ads in EMEA
  According to a survey of app users in Europe, the Middle East, and Africa (EMEA) conducted in the second quarter of 2022, nearly the entire sample reported , followed by ** and ** percent indicated laptops as their preferred device to encounter online ads. In the same year, the majority of respondents indicated they preferred to interact with online video ads over display or banner ads. In comparison, a lower proportion of respondents reported engaging with pop-up ads while surfing the internet.
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Zenith. (June 8, 2022). Advertising spending in the Middle East and North Africa (MENA) from 2005 to 2024 (in million U.S dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/455371/mena-advertising-spending-spend/
Zenith. "Advertising spending in the Middle East and North Africa (MENA) from 2005 to 2024 (in million U.S dollars)." Chart. June 8, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/455371/mena-advertising-spending-spend/
Zenith. (2022). Advertising spending in the Middle East and North Africa (MENA) from 2005 to 2024 (in million U.S dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/455371/mena-advertising-spending-spend/
Zenith. "Advertising Spending in The Middle East and North Africa (Mena) from 2005 to 2024 (in Million U.S Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jun 2022, /statistics/455371/mena-advertising-spending-spend/
Zenith, Advertising spending in the Middle East and North Africa (MENA) from 2005 to 2024 (in million U.S dollars) ÌÇÐÄÆƽâ°æ, /statistics/455371/mena-advertising-spending-spend/ (last visited July 20, 2026)
Advertising spending in the Middle East and North Africa (MENA) from 2005 to 2024 (in million U.S dollars) [Graph], Zenith, June 8, 2022. [Online]. Available: /statistics/455371/mena-advertising-spending-spend/
