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Distribution of advertising spending in Paraguay in 1st half 2022, by medium

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Source

Release date

August 2022

Region

Paraguay

Survey time period

H1 2022

Citation formats

Ad spending in Paraguay 2022, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 21, 2022
During the first half of 2022, TV attracted more than 90 percent of the total advertising spending in Paraguay. Free TV accounted for 79.5 percent, and pay TV for 10.7 percent. Newspapers were the second largest medium, with 6.1 percent of the country's ad spend.
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