Amongst French business-to-consumer (B2C) organizations, the most popular digital commerce channel to invest in was a website for commercial purposes (69 percent of responding companies). Point-of-sale was the second-most popular digital channel (58 percent), whilst a company mobile app (35 percent) was the least common investment of the selected digital channels.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Salesforce Research. (July 27, 2022). Share of business-to-consumer (B2C) organizations investing in digital commerce channels in France in 2022, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/1351643/digital-commerce-channels-b2c-companies-invested-in-france/
Salesforce Research. "Share of business-to-consumer (B2C) organizations investing in digital commerce channels in France in 2022, by channel." Chart. July 27, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/1351643/digital-commerce-channels-b2c-companies-invested-in-france/
Salesforce Research. (2022). Share of business-to-consumer (B2C) organizations investing in digital commerce channels in France in 2022, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/1351643/digital-commerce-channels-b2c-companies-invested-in-france/
Salesforce Research. "Share of Business-to-consumer (B2c) Organizations Investing in Digital Commerce Channels in France in 2022, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jul 2022, /statistics/1351643/digital-commerce-channels-b2c-companies-invested-in-france/
Salesforce Research, Share of business-to-consumer (B2C) organizations investing in digital commerce channels in France in 2022, by channel ÌÇÐÄÆƽâ°æ, /statistics/1351643/digital-commerce-channels-b2c-companies-invested-in-france/ (last visited August 07, 2026)
Share of business-to-consumer (B2C) organizations investing in digital commerce channels in France in 2022, by channel [Graph], Salesforce Research, July 27, 2022. [Online]. Available: /statistics/1351643/digital-commerce-channels-b2c-companies-invested-in-france/
