The most invested in digital commerce channel amongst business-to-consumer (B2C) organizations in the United States was a company website for commercial purposes (** percent). Social media (** percent) and third-party marketplaces (** percent) were also heavily invested in channels. Of the selected channels, U.S. B2C companies invested in third-party distributors the least often (** percent).
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Salesforce Research. (July 27, 2022). Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United States in 2022, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1351557/digital-commerce-channels-b2c-companies-invested-in-united-states/
Salesforce Research. "Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United States in 2022, by channel." Chart. July 27, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1351557/digital-commerce-channels-b2c-companies-invested-in-united-states/
Salesforce Research. (2022). Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United States in 2022, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1351557/digital-commerce-channels-b2c-companies-invested-in-united-states/
Salesforce Research. "Share of Business-to-consumer (B2c) Organizations Investing in Digital Commerce Channels in The United States in 2022, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jul 2022, /statistics/1351557/digital-commerce-channels-b2c-companies-invested-in-united-states/
Salesforce Research, Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United States in 2022, by channel ÌÇÐÄÆƽâ°æ, /statistics/1351557/digital-commerce-channels-b2c-companies-invested-in-united-states/ (last visited August 04, 2026)
Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United States in 2022, by channel [Graph], Salesforce Research, July 27, 2022. [Online]. Available: /statistics/1351557/digital-commerce-channels-b2c-companies-invested-in-united-states/
