In the United Kingdom, ** percent of business-to-consumer (B2C) organizations invest in a website for commercial purposes, a higher proportion than for any other digital channel. According to a survey from 2022, third-party marketplaces were the second-most invested in channel amongst these businesses (** percent), while investment in sales representatives was the channel which received the least investment (** percent).
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Salesforce Research. (July 27, 2022). Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1351547/digital-commerce-channels-b2c-companies-invested-in-united-kingdom/
Salesforce Research. "Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel." Chart. July 27, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1351547/digital-commerce-channels-b2c-companies-invested-in-united-kingdom/
Salesforce Research. (2022). Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1351547/digital-commerce-channels-b2c-companies-invested-in-united-kingdom/
Salesforce Research. "Share of Business-to-consumer (B2c) Organizations Investing in Digital Commerce Channels in The United Kingdom (Uk) in 2022, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jul 2022, /statistics/1351547/digital-commerce-channels-b2c-companies-invested-in-united-kingdom/
Salesforce Research, Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel ÌÇÐÄÆƽâ°æ, /statistics/1351547/digital-commerce-channels-b2c-companies-invested-in-united-kingdom/ (last visited August 05, 2026)
Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel [Graph], Salesforce Research, July 27, 2022. [Online]. Available: /statistics/1351547/digital-commerce-channels-b2c-companies-invested-in-united-kingdom/
