Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q4 2022 through Q3 2023) and met a monthly minimum visit and order threshold.
*Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.
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Automotive revenue share from digital channels 2021-2025
In the automotive sector, the revenue share of business-to-consumer (B2C) organizations coming from digital channels rose from ** percent in 2021 to ** percent in 2023. It is projected that this digital revenue share will reach ** percent by 2025. In turn, the forecast share of revenue from e-commerce channels will reach ** percent in the B2B segment.
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Salesforce Research. (March 11, 2025). Share of automotive companies' revenue coming from digital channels in selected years from 2021 to 2025, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1559357/automotive-revenue-share-from-digital-channels/
Salesforce Research. "Share of automotive companies' revenue coming from digital channels in selected years from 2021 to 2025, by segment." Chart. March 11, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1559357/automotive-revenue-share-from-digital-channels/
Salesforce Research. (2025). Share of automotive companies' revenue coming from digital channels in selected years from 2021 to 2025, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1559357/automotive-revenue-share-from-digital-channels/
Salesforce Research. "Share of Automotive Companies' Revenue Coming from Digital Channels in Selected Years from 2021 to 2025, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2025, /statistics/1559357/automotive-revenue-share-from-digital-channels/
Salesforce Research, Share of automotive companies' revenue coming from digital channels in selected years from 2021 to 2025, by segment ÌÇÐÄÆƽâ°æ, /statistics/1559357/automotive-revenue-share-from-digital-channels/ (last visited July 26, 2026)
Share of automotive companies' revenue coming from digital channels in selected years from 2021 to 2025, by segment [Graph], Salesforce Research, March 11, 2025. [Online]. Available: /statistics/1559357/automotive-revenue-share-from-digital-channels/
