During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Citation formats
Most well-known car and motorcycle online shops in the United States 2023
carmax is the most well-known car and motorcycle online shop in the U.S. Founded in 1993, the used vehicle retailer is recognized by 83 percent of internet respondents. Second on this list is Carvana as the Arizona based retailer incorporates a brand awareness of 77 percent. Next is Enterprise Car Sales, followed by cars.com and AutoTrader.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ. (September 12, 2023). Leading car and motorcycle online shops ranked by brand awareness in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1342632/most-well-known-car-and-motorcycle-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading car and motorcycle online shops ranked by brand awareness in the United States in 2023." Chart. September 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1342632/most-well-known-car-and-motorcycle-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2023). Leading car and motorcycle online shops ranked by brand awareness in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1342632/most-well-known-car-and-motorcycle-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading Car and Motorcycle Online Shops Ranked by Brand Awareness in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Sep 2023, /statistics/1342632/most-well-known-car-and-motorcycle-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Leading car and motorcycle online shops ranked by brand awareness in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1342632/most-well-known-car-and-motorcycle-online-shops-in-the-united-states/ (last visited August 05, 2026)
Leading car and motorcycle online shops ranked by brand awareness in the United States in 2023 [Graph], ÌÇÐÄÆƽâ°æ, September 12, 2023. [Online]. Available: /statistics/1342632/most-well-known-car-and-motorcycle-online-shops-in-the-united-states/
