During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known furniture online shops in the UK 2024
With 96 percent brand awareness, Amazon is the most well-known furniture online shop in the UK, followed by IKEA, and Argos. Fifth on this list is the British retailer M&S that is recognized by 92 percent of internet respondents. John Lewis & Partners comes in sixth, followed by dfs.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
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ÌÇÐÄÆƽâ°æ. (June 26, 2024). Leading furniture online shops ranked by brand awareness in the United Kingdom in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1342541/most-well-known-furniture-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading furniture online shops ranked by brand awareness in the United Kingdom in 2024." Chart. June 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1342541/most-well-known-furniture-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2024). Leading furniture online shops ranked by brand awareness in the United Kingdom in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1342541/most-well-known-furniture-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading Furniture Online Shops Ranked by Brand Awareness in The United Kingdom in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2024, /statistics/1342541/most-well-known-furniture-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ, Leading furniture online shops ranked by brand awareness in the United Kingdom in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1342541/most-well-known-furniture-online-shops-in-the-uk/ (last visited August 03, 2026)
Leading furniture online shops ranked by brand awareness in the United Kingdom in 2024 [Graph], ÌÇÐÄÆƽâ°æ, June 26, 2024. [Online]. Available: /statistics/1342541/most-well-known-furniture-online-shops-in-the-uk/
