During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Citation formats
Most well-known toys and baby online shops in the UK 2025
Amazon is the most well-known toys and baby online shop in the UK. Based in the U.S, the American brand is recognized by 96 percent of respondents in the United Kingdom. Second on this list is LEGO as the Danish brand incorporates a brand awareness of 93 percent. Temu comes in third in this list, followed by Smyths .
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ. (July 30, 2025). Leading toys and baby online shops ranked by brand awareness in the United Kingdom in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1342623/most-well-known-toys-and-baby-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading toys and baby online shops ranked by brand awareness in the United Kingdom in 2025." Chart. July 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1342623/most-well-known-toys-and-baby-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2025). Leading toys and baby online shops ranked by brand awareness in the United Kingdom in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1342623/most-well-known-toys-and-baby-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading Toys and Baby Online Shops Ranked by Brand Awareness in The United Kingdom in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jul 2025, /statistics/1342623/most-well-known-toys-and-baby-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ, Leading toys and baby online shops ranked by brand awareness in the United Kingdom in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1342623/most-well-known-toys-and-baby-online-shops-in-the-uk/ (last visited August 05, 2026)
Leading toys and baby online shops ranked by brand awareness in the United Kingdom in 2025 [Graph], ÌÇÐÄÆƽâ°æ, July 30, 2025. [Online]. Available: /statistics/1342623/most-well-known-toys-and-baby-online-shops-in-the-uk/
