Car and motorcycle online shops brand awareness KPI ranking UK 2023| ��ƽ��

Leading car and motorcycle online shops ranked by brand awareness in the United Kingdom in 2023

Characteristic	Share of respondents
AutoTrader	84%
Cazoo	66%
Arnold Clark	65%
cinch	64%
CarSupermarket.com	57%
Evans Halshaw	52%
carwow	49%
Bristol Street	47%
BuyaCar	40%
heycar	40%
Motors.co.uk	38%
carzam	24%
Motorcyclesdirect.co.uk	23%
SuperBike Factory	17%
Used Bikes UK	16%
Keeway	15%

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Release date

September 2023

More information

Region

United Kingdom

Survey time period

August to September 2023

Number of respondents

1,242 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

Citation formats

Founded in 1997, AutoTrader is the most well-known car and motorcycle online shop in the UK. The Atlanta-based online marketplace for car buyers and sellers is recognized by 84 percent of online respondents in the United Kingdom. The second spot is taken by the British brand, Cazoo and followed by Arnold Clark, which each one incorporates a brand awareness of 66 percent and 65 percent respectively.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.