During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known DIY and garden online shops in the UK 2024
B&Q is the most well-known DIY and garden online shop in the UK. Owned by Kingfisher, the British retailer is recognized by 93 percent of online respondents. Second on this list is wilko as the Nottinghamshire based brand incorporates a brand awareness of 88 percent in the United Kingdom. Next up is Home Bargains, with 87 percent brand awareness, followed by Wickes and Screwfix.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
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ÌÇÐÄÆƽâ°æ. (June 26, 2024). Leading DIY and garden online shops ranked by brand awareness in the United Kingdom in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1342598/most-well-known-diy-and-garden-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading DIY and garden online shops ranked by brand awareness in the United Kingdom in 2024." Chart. June 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1342598/most-well-known-diy-and-garden-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2024). Leading DIY and garden online shops ranked by brand awareness in the United Kingdom in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1342598/most-well-known-diy-and-garden-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading Diy and Garden Online Shops Ranked by Brand Awareness in The United Kingdom in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2024, /statistics/1342598/most-well-known-diy-and-garden-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ, Leading DIY and garden online shops ranked by brand awareness in the United Kingdom in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1342598/most-well-known-diy-and-garden-online-shops-in-the-uk/ (last visited August 02, 2026)
Leading DIY and garden online shops ranked by brand awareness in the United Kingdom in 2024 [Graph], ÌÇÐÄÆƽâ°æ, June 26, 2024. [Online]. Available: /statistics/1342598/most-well-known-diy-and-garden-online-shops-in-the-uk/
