During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known DIY & garden online shops in the United States 2025
With 93 and 90 percent brand awareness respectively, Amazon and The Home Depot are the most well-known DIY & garden online shops in the United States. Lowe's comes in third on this list, as it is recognized by 87 percent of internet respondents. Next is Ace, with 83 percent brand awareness, followed by TEMU.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
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ÌÇÐÄÆƽâ°æ. (January 16, 2026). Leading DIY & garden online shops ranked by brand awareness in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1342560/most-well-known-diy-and-garden-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading DIY & garden online shops ranked by brand awareness in the United States in 2025." Chart. January 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1342560/most-well-known-diy-and-garden-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2026). Leading DIY & garden online shops ranked by brand awareness in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1342560/most-well-known-diy-and-garden-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading Diy & Garden Online Shops Ranked by Brand Awareness in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jan 2026, /statistics/1342560/most-well-known-diy-and-garden-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Leading DIY & garden online shops ranked by brand awareness in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1342560/most-well-known-diy-and-garden-online-shops-in-the-united-states/ (last visited August 05, 2026)
Leading DIY & garden online shops ranked by brand awareness in the United States in 2025 [Graph], ÌÇÐÄÆƽâ°æ, January 16, 2026. [Online]. Available: /statistics/1342560/most-well-known-diy-and-garden-online-shops-in-the-united-states/
