During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Citation formats
Most well-known second hand apparel online shops in the UK 2025
In the UK, eBay is the most popular second-hand apparel online shop with a brand awareness of 94%. Second on this list is Vinted as the Lithuanian-based eCommerce marketplace is recognized by 86% of internet respondents. Etsy comes in third on this list, followed by ASOS Marketplace.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ. (September 2, 2025). Leading second-hand apparel online shops ranked by brand awareness in the United Kingdom in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1341579/most-well-known-second-hand-apparel-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading second-hand apparel online shops ranked by brand awareness in the United Kingdom in 2025." Chart. September 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1341579/most-well-known-second-hand-apparel-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2025). Leading second-hand apparel online shops ranked by brand awareness in the United Kingdom in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1341579/most-well-known-second-hand-apparel-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading Second-hand Apparel Online Shops Ranked by Brand Awareness in The United Kingdom in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Sep 2025, /statistics/1341579/most-well-known-second-hand-apparel-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ, Leading second-hand apparel online shops ranked by brand awareness in the United Kingdom in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1341579/most-well-known-second-hand-apparel-online-shops-in-the-uk/ (last visited July 28, 2026)
Leading second-hand apparel online shops ranked by brand awareness in the United Kingdom in 2025 [Graph], ÌÇÐÄÆƽâ°æ, September 2, 2025. [Online]. Available: /statistics/1341579/most-well-known-second-hand-apparel-online-shops-in-the-uk/
