During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Citation formats
Most well-known consumer electronics online shops in the United States 2023
Walmart is the most well-known consumer electronics online shops in the United States, albeit by a small margin. The U.S. eCommerce market place Amazon is recognized by 94 percent of internet respondents, just as much as the first place. Slightly behind, with 92 percent brand recognition, is Target, followed by Samsung and Apple.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ. (September 12, 2023). Leading consumer electronics online shops ranked by brand awareness in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1340211/most-well-known-consumer-electronics-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading consumer electronics online shops ranked by brand awareness in the United States in 2023." Chart. September 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1340211/most-well-known-consumer-electronics-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2023). Leading consumer electronics online shops ranked by brand awareness in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1340211/most-well-known-consumer-electronics-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading Consumer Electronics Online Shops Ranked by Brand Awareness in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Sep 2023, /statistics/1340211/most-well-known-consumer-electronics-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Leading consumer electronics online shops ranked by brand awareness in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1340211/most-well-known-consumer-electronics-online-shops-in-the-united-states/ (last visited July 31, 2026)
Leading consumer electronics online shops ranked by brand awareness in the United States in 2023 [Graph], ÌÇÐÄÆƽâ°æ, September 12, 2023. [Online]. Available: /statistics/1340211/most-well-known-consumer-electronics-online-shops-in-the-united-states/
