Sports and outdoor online shops brand awareness KPI ranking UK 2023| ��ƽ��

Leading sports and outdoor online shops ranked by brand awareness in the United Kingdom in 2023

Characteristic	Share of respondents
Nike	94%
adidas	94%
JD Sports	93%
Sports Direct	92%
Reebok	89%
Foot Locker	79%
Decathlon	64%
Regatta	64%
GO Outdoors	59%
Mountain Warehouse	57%
Evans Cycles	46%
Cotswold Outdoor	45%
Blacks	43%
lululemon	41%
American Golf	39%
Wiggle	27%
SportsShoes.com	23%
tredz	21%
Angling Direct	21%
Chain Reaction Cycles	20%

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Release date

September 2023

More information

Region

United Kingdom

Survey time period

August to September 2023

Number of respondents

1,243 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

Citation formats

Nike is the most well-known sports and outdoor online shop in the UK, albeit with tough competition. The American multinational corporation is recognized by 94 percent of internet respondents, just as much as the also first placed Adidas. Trailing behind with 93 precent brand awareness is the Greater Manchester-based JD Sports, followed by another British brand, Sports Direct.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.