Carvana brand profile U.S. 2025| ��ƽ��

Carvana brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the United States in 2025

Characteristic	Share of respondents
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Number of respondents

1,247 respondents

Age group

18-64 years

Special properties

respondents who use car & motorcycle online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to car & motorcycle online shops, which of the following brands do you like?
Brand usage: When it comes to car & motorcycle online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to car & motorcycle online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Carvana in the United States?
When it comes to car and motorcycle online shop users, brand awareness of Carvana is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Carvana in the United States?
In total, ** percent of U.S. car and motorcycle online shop users say they like Carvana. However, in actuality, among the ***percent of U.S. respondents who know Carvana, ***percent of people like the brand.

What is the usage share of Carvana in the United States?
All in all, ***percent of car and motorcycle online shop users in the United States use Carvana. That means, of the ***percent who know the brand, ** percent use them.

How loyal are the customers of Carvana?
Around ***percent of car and motorcycle online shop users in the United States say they are likely to use Carvana again. Set in relation to the ***percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.

What's the buzz around Carvana in the United States?
In July 2025, about ** percent of U.S. car and motorcycle online shop users had heard about Carvana in the media, on social media, or in advertising over the past three months. Of the **percent who know the brand, that's ** percent, meaning at the time of the survey there's considerable buzz around Carvana in the United States.

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