AutoTrader brand profile UK 2022| ��ƽ��

AutoTrader brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the UK in 2022

Characteristic	Share of respondents
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Number of respondents

651 respondents

Age group

18-64 years

Special properties

respondents who use car & motorcycle online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to car & motorcycle online shops, which of the following brands do you like?
Brand usage: When it comes to car & motorcycle online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to car & motorcycle online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of AutoTrader in the UK?
When it comes to car and motorcycle online shop users, brand awareness of AutoTrader is at *** in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is AutoTrader in the UK?
In total, *** of UK car and motorcycle online shop users say they like AutoTrader. However, in actuality, among the *** of UK respondents who know AutoTrader, *** of people like the brand.

What is the usage share of AutoTrader in the UK?
All in all, *** of car and motorcycle online shop users in the UK use AutoTrader. That means, of the *** who know the brand, *** use them.

How loyal are the customers of AutoTrader?
Around *** of car and motorcycle online shop users in the UK say they are likely to use AutoTrader again. Set in relation to the *** usage share of the brand, this means that *** of their customers show loyalty to the brand.

What's the buzz around AutoTrader in the UK?
In July 2022, about *** of UK car and motorcycle online shop users had heard about AutoTrader in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's some buzz around AutoTrader in the UK.

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