During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Citation formats
Most well-known male cosmetics brands in the UK 2023
NIVEA MEN is the most well-known male cosmetics brand in the UK. Owned by Procter & Gamble, the American brand is recognized by 91 percent of online respondents. Second on this list is Gillette Series, with 90 percent brand awareness, followed by The Body Shop and Dove Men+Care. Brands like Biotherm Homme and Brickell, on the other hand, lie on the bottom of this list having been recognized by less than one-fifth of internet consumers in the United Kingdom.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ. (September 26, 2023). Leading male cosmetics brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1344983/most-well-known-male-cosmetics-brands-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading male cosmetics brands ranked by brand awareness in the United Kingdom in 2023." Chart. September 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1344983/most-well-known-male-cosmetics-brands-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2023). Leading male cosmetics brands ranked by brand awareness in the United Kingdom in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1344983/most-well-known-male-cosmetics-brands-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading Male Cosmetics Brands Ranked by Brand Awareness in The United Kingdom in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Sep 2023, /statistics/1344983/most-well-known-male-cosmetics-brands-in-the-uk/
ÌÇÐÄÆƽâ°æ, Leading male cosmetics brands ranked by brand awareness in the United Kingdom in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1344983/most-well-known-male-cosmetics-brands-in-the-uk/ (last visited August 03, 2026)
Leading male cosmetics brands ranked by brand awareness in the United Kingdom in 2023 [Graph], ÌÇÐÄÆƽâ°æ, September 26, 2023. [Online]. Available: /statistics/1344983/most-well-known-male-cosmetics-brands-in-the-uk/
