During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known consumer electronics online shops in the UK 2023
Amazon and Argos are the two most well-known consumer electronics online shops in the United Kingdom. Each one of these shops is recognized by 96 percent of online respondents in the UK, followed by Samsung and Tesco with a brand awareness of 95 percent. Fifth on this list is the most valuable brand in the world, Apple, with a brand awareness of 93 percent in United Kingdom.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
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ÌÇÐÄÆƽâ°æ. (September 12, 2023). Leading consumer electronics online shops ranked by brand awareness in the United Kingdom in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1340239/most-well-known-consumer-electronics-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading consumer electronics online shops ranked by brand awareness in the United Kingdom in 2023." Chart. September 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1340239/most-well-known-consumer-electronics-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2023). Leading consumer electronics online shops ranked by brand awareness in the United Kingdom in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1340239/most-well-known-consumer-electronics-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading Consumer Electronics Online Shops Ranked by Brand Awareness in The United Kingdom in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Sep 2023, /statistics/1340239/most-well-known-consumer-electronics-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ, Leading consumer electronics online shops ranked by brand awareness in the United Kingdom in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1340239/most-well-known-consumer-electronics-online-shops-in-the-uk/ (last visited July 28, 2026)
Leading consumer electronics online shops ranked by brand awareness in the United Kingdom in 2023 [Graph], ÌÇÐÄÆƽâ°æ, September 12, 2023. [Online]. Available: /statistics/1340239/most-well-known-consumer-electronics-online-shops-in-the-uk/
