During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known fashion online shops in the United States 2024
Target tops the fashion online shops brand awareness ranking, with an impressive 94 percent among U.S. consumers. A look at our fashion online shops usage share ranking reveals a not-so-hidden champion, with 33 percent of consumers knowing the brand SHEIN also using it. .
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
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ÌÇÐÄÆƽâ°æ. (June 21, 2024). Leading fashion online shops ranked by brand awareness in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1340360/most-well-known-fashion-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading fashion online shops ranked by brand awareness in the United States in 2024." Chart. June 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1340360/most-well-known-fashion-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2024). Leading fashion online shops ranked by brand awareness in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1340360/most-well-known-fashion-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading Fashion Online Shops Ranked by Brand Awareness in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jun 2024, /statistics/1340360/most-well-known-fashion-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Leading fashion online shops ranked by brand awareness in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1340360/most-well-known-fashion-online-shops-in-the-united-states/ (last visited August 06, 2026)
Leading fashion online shops ranked by brand awareness in the United States in 2024 [Graph], ÌÇÐÄÆƽâ°æ, June 21, 2024. [Online]. Available: /statistics/1340360/most-well-known-fashion-online-shops-in-the-united-states/
