Redken brand profile U.S. 2022| ��ƽ��

Redken brand awareness, usage, popularity, loyalty, and buzz among hair care users in the United States in 2022

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

More information

Number of respondents

1,159 respondents

Age group

18-64 years

Special properties

respondents who use hair care

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to hair care, which of the following brands do you like?
Brand usage: When it comes to hair care, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to hair care, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Redken in the United States?
When it comes to hair care users, brand awareness of Redken is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Redken in the United States?
In total, **% of U.S. hair care users say they like Redken. However, in actuality, among the **% of U.S. respondents who know Redken, **% of people like the brand.

What is the usage share of Redken in the United States?
All in all, *% of hair care users in the United States use Redken. That means, of the **% who know the brand, **% use them.

How loyal are the users of Redken?
Around *% of hair care users in the United States say they are likely to use Redken again. Set in relation to the *% usage share of the brand, this means that **% of their users show loyalty to the brand.

What's the buzz around Redken in the United States?
In September 2022, about *% of U.S. hair care users had heard about Redken in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around Redken in the United States.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ��ƽ�� Brand KPI survey has you covered.