Apple brand profile U.S. 2024| ��ƽ��

Apple brand awareness, usage, popularity, loyalty, and buzz among watches owners in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

906 respondents

Age group

18-64 years

Special properties

respondents who have owned watches

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to watches, which of the following brands do you like?
Brand usage: When it comes to watches, which of the following brands do you own currently?
Brand loyalty: When it comes to watches, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Apple in the United States?
When it comes to watches users, brand awareness of Apple is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Apple in the United States?
In total, *** of U.S. watches users say they like Apple. However, in actuality, among the *** of U.S. respondents who know Apple, *** of people like the brand.

What is the usage share of Apple in the United States?
All in all, *** of watches users in the United States use Apple. That means, of the *** who know the brand, *** use them.

How loyal are the owners of Apple?
Around *** of watches users in the United States say they are likely to use Apple again. Set in relation to the *** usage share of the brand, this means that *** of their owners show loyalty to the brand.

What's the buzz around Apple in the United States?
In March 2024, about *** of U.S. watches users had heard about Apple in the media, on social media, or in advertising over the past three months.

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