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Leading foreign e-commerce stores ranked by brand awareness in Poland from 2023 to 2025

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Sources

Release date

September 2025

Region

Poland

Survey time period

2023 to 2025

Number of respondents

496 respondents

Age group

15 years and older

Special properties

Buyers on foreign services/websites, in the past 12 months

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The original question was worded as follows: "Na których z nich kupił{a:e}ś w ciągu ostatnich 12 miesięcy?" 

Citation formats

Most popular foreign online stores in Poland 2023-2025, by brand awareness

Published by
Yihan Ma,
Oct 7, 2025

In 2025, Poland's most recognizable foreign e-commerce store was the Chinese online retail service Temu. Nearly out of ten respondents indicated this brand in a spontaneous awareness survey on e-commerce players.

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